CASE STUDY LIST

 

 


Strategy
Organizational Behavior
Marketing

 


Accounting
Operation Mgt.
Finance

 

Case Studyとは、企業経営のさまざまな局面を、背景情報を含めて1つのストーリーにまとめたものです。市場の動きや、競合他社の動向、社内の人事異動など、企業の経営局面をできるだけ正確に取り出したものです。(実際には、Case Studyにもねらいがあり、すべての情報をまとめているわけではなく、テーマからみて必要なものだけを取り出しています)。実際の局面を擬似的に体験しながら、その局面においては、どういう意思決定が必要かについて議論をします。

 

1. Strategy


WalMart

A case for a successful retailing business

Market segmentation (Mid South and uncompetitive small towns)

Hub & Spoke logistics


Hudepohl

Local beer company's strategy reconfiguration

Takeover of a small company

Optimal product mix (Profitable product focus)

Capacity utilization (as an OEM supplier)


Kimbery-Clark

(Disposable diaper industry)

New entry strategy (entry barrier estimation & counter actions)

Entry barriers of P & G were Brand loyalty and Economy of Scale


General Mills

Diversified company's strategy

Net present value analysis (comparing division's profitability)


2. Accounting Back to Top


Financial Accounting

Financial Statement Analysis


Financial Accounting


Thumbs-Up Video, Inc.

Starting a small new company.


Summit Distributors

LIFO/FIFO change


Laurinburg Precision Engineering

Bond issuing


Financial Statement Analysis Back to Top


W.T. Grant Co.

Detection of a financial crisis

Cash flow is a reliable indicator 


Harnischfeger

Accounting policy changes

Motivation of management relates to accounting policy changes


Kroger

Adjustment of financial statements

Restructuring expense

Income tax change

Restructuring cost cut off


Butler Lumber

Cash shortage forecast


Holmes Corporation

Valuation of a company

Pro forma income statement

Discount rate (WACC, Cost of Capital, Cost of Debt)


3. Organizational Behavior Back to Top


Organizational Behavior

Power and Politics in Organization


Organizational Behavior


Old Colony Associates/James Cramfield / Eugine Kearney

Evaluation

360 degree evaluation


Carter Racing

Decision Making


Devid Fletcher

He is highly skilled investment analyst, but not good at team building.

Team building


Power and Politics in Organization Back to Top


Robert Mose, NY Public Park developer.

 Mose acquired the power to remove people for park development


Henry Kissinger

Tactical usage of information

Put him to the critical information flow


John DeLorean, Why I Quit General Moters

 After Delorean was promoted to senior executive position, he lost a chance to show his performance directly.


Donna Dubinsky and Apple Computer

 Danna did not consider cooperation with counter part.


Twelve Angry Men


Lehman Brothers

 Two different types of mangers, one is banker, one is broker


Lyndon Brian Johnson

JBJ created the media for politicians to show their opinions

LBJ worked hard 


Oliver North

 Sincere attitude at Congress committee


Clarence Thomas

Sexual harassment suit

Clarence appealed to emotions of audience

The other guy was assertive


DePasse Entertainment and Creative Partners

 Creative entrepreneur, Sales manager, In-house mangaer


Amelia Rogers at Tassani Communication

New business development type and day-to-day management type

Management and creativity


Susan Mills, MBA

How the MBA choose the early career


Mike Miller, MBA

Work in a workaholic, rotten and higher salary company


Lisa Benton, MBA

Manager does not like MBA


David O'Conner

Successful career and the cost of private life 


4. Operation Management Back to Top


American Connector

Manufacturing Strategy Framework (a US company vs a Japanese company)


Coeland Corpolation(compressor manufacturer)

Focus manufacturing

Process focus vs Product focus


Shouldice Hospital Limited

Strategic Service Vision Framework


Club Med

Service Chain analysis (Inner Quality, Employee satisfaction to Customer Satisfaction)


GM(World wide purchase)

GM's restructuring case

Total Production Simplification

Centralized purchase

Cross division standardization

World wide supply incentive to suppliers

Workshop for collaboration

Investment support & life time contract incentive for excellent technology from suppliers


Australian Paper Company

Environment protection focus


Polaroid

Statistical process control introduction


5. Marketing Back to Top


Marketing Strategy

Brand Management

Marketing Channel Management

Marketing Research


Calyx & Corolla (Flower gift business)

Market segmentation, aggressive new segment pioneering

Geographical (location)

Demographical(age, gender, income, education, ethnicity)

Psychographical(consumption history, home vs appartment)


Catawba Industrial Company (Compressor Manufacturer)
Profit simulation

Sunk cost has not to be included when a marketer simulates profit


Cumberland Metal Industry (Pile-driver's cushion pad)

Economic Value to Customer (EVC) comparison


DMA, Inc.

Mac-IBM PC connection software marketing

Scenario analysis

Low and High interval prediction.


Marketing Strategy Back to Top


Godfather's Pizza

US fifth largest Pizza restaurant chain

Low entry barrier & saturating market industry (Pizza)

SWOTC (strength, weakness, opportunities, threats, constraints) framework


Microwave oven industry
Rapidly growing industry

Relatively low entry barrier

The Bass Model-----Epidemic model

St: adoption in period t

p: coefficient of innovation(adoption without adopters' influence)

q: coefficient of imitation(effect of each adopter on each non adopter)

m: ultimate number of adopters

Qt-1: cumulative adoptions through the last period


USA Today

Revolutionary growth in declining industry (newspaper industry)

Strong backbone (nation-wide newspaper conglomerate, Gannet Corporation)

But, so far not profitable

Strong product concept (concise and visual newspaper)

Channel cost bias (single-copy, rack sales, subscription)


GE Unducted Fan Engine

New technology, Huge market

Market forecast & financial feasibility


EMI CT scanner

New technology, New market

Initial large profit & following competitors' entry


Cray Research

Innovation leader.

Government supported competitor.(Competitors' consortium)

Innovation limitation (Heat from the CPU)

Sales expansion vs technology innovation.(Software support vs hardware concentration)


American Express

Market segmentation (VISA/Master, Amex, Diners?.) and promotion channel selection


Barco, Video Projector Business

Technology oriented company

Sony's threat


Mary Kay Cosmetic

International Marketing Issue

Direct sales cosmetic industry


Philip-Morris: Marlboro Friday April 2 1993

Margin vs Market Share

Short term vs Long term

Philip-Morris's price cut strategy met severe stock price decline in short-term


Brand Management Back to Top


American Airline's Value Pricing, 1992

Industry wide excess capacity.

Deregulation accelerated the competition.

AA announced pricing structure simplification with price reduction.

Competitors follows AA's strategy quickly.

Price war started.

Announcement might be a signal for a brand image change.


Reynolds Metal Company, MDF (Market Development Fund) vs Trade promotion

MDF can specify the retail promotion.

Trade promotion is usually just a discount to retailers.


Colgate-Palmolive Co: Precision Toothbrush

A niche market or a mainstream market

Cannibalization with an existing brand

Large investment for a mainstream market


Sealed Air Corporation: uncoated air cushion introduction

Timing of new product launch

Potential threat from cheaper products


Kao Corporation, vs P&G

International marketing

Different consumer

Different promotion and distribution


Citibank: Launching the credit card in Asia Pasific

New business (Credit card) launch in Asian countries

Difference of each market 


Marketing Channel Management Back to Top


Dell Computer

Direct Marketing + Masscustomization + Premium customer service

Telephone order

Dell chose educated customers to reduce after service cost and provide premium customer service.


Vestron: Prerecorded Videocassette

  1. To be a license broker of existing movie library ® Business will decline
  • To be a niche titles distributor
  • To be a production ® Risky

  • Great American Knitting: Socks

     Exclusive distribution vs normal distribution


    Ingersoll Rand: Compressor

    Direct sales vs distributor sales

    All players want to sell larger profit margin products

    Quality of service is one of determinats


    Pizza Hut

    Standardization vs Customization

    Area franchising (Pizza Hut) vs unit franchising (Domino)

    Loyalty


    Peripheral Products Co.

    Gray market

    OEMs can purchase at less price than distributors can


    Quick Response the Apparel Industry

    Industry-wide approach to Quick Response system

    Industry data exchange protocol 


    6. Finance Back to Top

    Presso Corporation (dying machine sales)
    New Equipment Sales

    Tax rate change

    Depreciation calculation